People buy things because they're pretty. Me:And that is why I'm buying my boyfriend when I save up enough. Well I saw a mom go and look at the milk one time in the supermarket. A very soccer mom, or what the fuck ever, whatever that fucking means anyway... and she looked like a moron, fucking confused and not sure what way was up or fucking sideways. She took some other kind of milk, then hesitantly put it back and GRAVITATED like a fucking meteor to the 'Shatto' part a little bit over, and hesitantly picked one out, slack-jawed and brainlessly day dreamy, It was pretty clear that it was an affected decision, a fad, a product of fashionable stupidity. I think it is hilarious. But, in TRUTH, the milk costs less or the same as other organics, Like a gyratin' sistah'! :p ! because you can return the glass for like 2 dollars back each time. I buy organic milk, but not in a fancy glass jug. Me:Soccer moms can do that. Because they're idiots. I think people who buy Shatto for the most part are affected.